Top 10 Digital Marketing questions and answers 2018

1) Explain what is digital marketing?

Digital marketing is the best and brand marketing tactics through the internet .it includes various tools and techniques like SEO, SEM, SMM ,Email marketing, Content marketing,Web analytics and link building.

2) What are the various digital marketing marketing techniques?

Ans: Various digital marketing techniques are-

Search engine optimization(SEO)
Content marketing
Search engine marketing(SEM)
Social media marketing
Email marketing
PPC (Pay per click marketing)
Compaign marketing
Display advertising
e-books

3)How can you categorize the digital marketing?

Ans:The digital marketing is categorized into two segments

Inbound Marketing:In this techniques we can take the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
Outbound Marketing: In this techniques we can take the help of placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

4) Explain what is SEO?

Ans:SEO stands for Search Engine Optimization.search engine optimization is a proccess of implementing the organic rank by using guidlines of search engine. Google is using more than 200 factors to rank a page on Search Engine Rank Page.


5)What is Google Webmasters Tools, Why do you use it? 

Ans:Google Webmaster Tool is used for managing our site properties and settings on Google search engine. Some of the most important features are

Snippet Testing Tool
Sitemaps
Backlinks Tool – To analyze the number of backlinks as seen by Google Bot
Geographical Targeting
Remove pages tool
Fetch as Google Bot
Geographic Targeting
Search Queries – We can analyze the top queries for our website in 90 days period


6) Why is online marketing preferred over offline marketing?
Ans: Now a days online marketing is most important part of living life and its needy for every small and big business

Online marketing allows you to reach a large number of users
Technically online marketing is less expensive in terms of applying aggressive promotional strategies.
No need to bother about printing, painting. Fabrication, rents, offline execution, negotiation etc.
Ability to target specific audiences from specific locations with ease.
ROI based marketing is now available.
One can reach many individuals online and you can set your target as worldwide.


7) Explain what is Google Adwords?

Ans:Google Adwords is the most popular Pay Per Click advertising system currently in the world.It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

8)Explain what is a keyword in digital marketing ? How important is it from the point of SEO?

Ans:In digital marketing 'Keyword'is the word that a user enters into a search engine to find specific information.

From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

9) what is on-page and off-page optimization?

Ans:On page optimization-> On-page optimization directly deals with the content and structure of the website.

Off page optimization-> Off-page optimization is the process of boosting your search engine ranking by getting external links pointing back to it.


10) What are the useful online marketing tools?
Ans:The useful online marketing tools are:

Google Analytics
Digital point keyword tracker
Crazy egg heatmaps
Keyword discovery
StumbleUpon
XML Sitemap Generator
Favicon generator
Submit Express Link Popularity